1 minute to read this insight
Data is fascinating – it can give us insights into how people live and interact with their city so we can start to see behaviour patterns. We investigated GPS data to find out where people exercised across Bradford.
We used GPS data to find where people walked, ran, or cycled within the city. Having identified 30,000 routes, we decided to focus on tracks that were between 5km and 10km in length, taking a random sample of 1,000 tracks for this visualisation. Each line on the video is a route that a person has taken.
As we zoom out, we see that lots of people are taking similar routes when they exercise. At the city level you can see which parks, roads, cycle paths and off road areas are popular.
Ultimately this could help with city and traffic planning – if people are commuting on similar routes, should cycle paths be built there?